If y’all have never visited the lovely Hey Gorgeous Events website, I suggest you do. Like, right now. Rhi is a wedding planner who wears her heart on her sleeve about building a successful wedding industry business, and I’ve been an avid reader of her blog for 2 years now, and now that I’m trying to build my own business, her posts are nothing less than total gold to me.
Yesterday, she wrote a post that I immediately HAD to reread and bookmark so that I can go back and read it whenever I get discouraged. She talked about “finding your BOOM,” and guys, I think I found my BOOM last Saturday at my first wedding of the season (where, by the way, IT SNOWED. In May.).
I’ll let Rhi explain: “I’ve noticed that whenever I put together something I love and am proud of, or even more so, when something is done that I feel is really the epitome of the HGE brand I often whisper that little four letter word. It sounds crazy and I’m sure you’d giggle a little if you heard it yourself but I think there’s more to it than an excited burst of triumph…The boom that to me is that something special you can offer to your clients and customers, that something unique that will make customers chose YOU instead of anyone else.”
If you have your own business or brand, I’m sure that you’ve had that moment when you look at your styled event, your pictures, or your clothing designs and thought, “THAT’S IT. THAT is what I’ve been looking for!” Me, I usually glance at the back of my camera, or even through my view finder, and giddily whisper, “Money shot!”.
Guys, I’ve been shooting weddings for 2 years, and I’m still learning. I triple and quadruple shoot (because someone ALWAYS blinks or looks away), and after culling my pictures, I realized that the bride and groom will STILL be receiving almost 50% of their photos. That NEVER happens. Every picture was almost perfectly exposed; they were exactly how I had imagined them in my head; and they were perfect examples of what I wanted potential clients to see when they were perusing my portfolio. I was literally bouncing going through them, SO EXCITED that I had finally GOTTEN IT. I found my BOOM.
It is the most empowering feeling in the world. I’m excitedly planning shoots in my head, eagerly scouting locations for my next wedding, and quite frankly, just staring at some of my favorite images from the wedding. Sorrynotsorry that I’m a cheeseball.
Pleasepleaseplease share your experiences & if you’re trying to break into a (really saturated and difficult) market!!
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